ABOUT
Soraya Shaw
Founder & Principal, BrainShaw® | Applied Organisational Neuroscience
I’m Soraya Shaw—one of the very few commercially focused, MSc-qualified Applied Organisational Neuroscientists in the UK, and the founder of BrainShaw®. For more than two decades I’ve helped boards, C-suite leaders, entrepreneurs and high-growth teams turn complex brain science into clear strategic advantage.
Why I’m Different
Before launching my consultancy 22 years ago, I spent a decade at the sharp end of global brand advertising, rising to European Business Director at Ogilvy & Mather. That commercial pressure-cooker taught me two priceless truths: creativity moves markets, and people’s emotional brains decide everything. Today, I fuse that creative-commercial edge with rigorous, evidence-based neuroscience to help leaders think better, adapt faster and perform sustainably in the face of new challenges and AI/tec integration.
What I Do for Clients
Translate neurobiology into leadership systems that unlock trust, clarity and innovation.
Build brain-aligned cultures that reduce cognitive friction and amplify human–AI collaboration.
Equip executives with neurally agile mindsets—moving from decision fatigue to decisive foresight.
Co-author, Brains Inspiring Businesses
Groundbreaking insights from modern brain science—distinct from traditional psychology—made accessible and practical for today’s leaders. The book helps organizations apply these new understandings of human behaviour to drive effective leadership and workplace transformation.
Co-host, Brainy Podcasts
Exploring creativity, innovation and critical thinking where Human Intelligence meets AI, in conversation with sector-leading entrepreneurs, academics and change-makers.
Regular keynote speaker
Across architecture, law, retail, healthcare, academia and the NHS.
Thought Leadership
Research & Impact
My original research amongst business leaders moved stress mindsets to resilient, mentally healthy mindsets. Today, my work centres on brain health and brain capital—how organisations can measure, grow and protect the neurological assets that power diversity of thought, hybrid intelligence and sustainable performance.
In short: I remove the cognitive and emotional friction that keeps brilliant brains from doing their best work.
Recent Partnerships
