Meet Soraya Shaw MSc
Founder & Principal, BrainShaw® | Applied Organisational Neuroscience
From global business challenges to the science behind human behaviour.
Applied Organisational Neuroscientist. Former international business director. Speaker and founder of BrainShaw®.
Understanding business was the beginning. Understanding the brain changed the questions.
After years working across global brands and complex organisations, Soraya saw that strategy and process alone could not explain how people thought, responded and performed.
She went on to study Applied Organisational Neuroscience, building a practice that translates scientific insight into useful conversations about judgement, trust, emotion, change and organisational capability.
Today, her work spans Brains@Work™, keynotes, thought leadership and the wider mission of preparing Human Intelligence for the Next Century.
Technology may transform the possibilities. Human intelligence shapes the outcomes.
BrainShaw® connects human intelligence, cognitive diversity and hybrid intelligence. Its perspective is practical: understand what drives the behaviour, then create better conditions for thinking, decisions and action.
FRAME™: The Leadership Cognition Framework
FRAME™ brings five conditions for effective thinking into view: Focus, Relationships, Agency, Meaning and Energy.
Leaders can shape these conditions to support clearer thinking, stronger collaboration and sustainable performance.
Co-author, Brains Inspiring Businesses
Groundbreaking insights from current brain science for organisations to apply these new understandings of human behaviour to drive effective leadership and workplace transformation.
Co-host, Brainy Podcasts
Exploring creativity, innovation and critical thinking as Human Intelligence meets AI.
Latest episode — Episode 27: “Think Less to Think Better” with Linda Jarnhamn.
Mindsville®: Where Every Brain Brings Something Wonderful
How do we give children the language to understand their thoughts, feelings and wonderfully different brains?
Created by Soraya Shaw, Mindsville® uses warm, imaginative adventures to nurture curiosity, emotional understanding and confidence in children aged 3–7.
“Say Hello to Your Brain”
Keynote speaker
Thought-leadership across law, retail, architecture, media, digital, academia, NHS, start-up's and beyond.