All businesses can benefit from introducing an applied neuroscience framework that includes assessments, coupled with neuro coaching. Leaders inbed cultures where using a neuroscience lens means they can position themselves authentically and honestly to the aims and ambitions of those around them including their customers, so they have a completitive advantage from the start. Imagine what a difference that could make?

Lets have a conversation about how we can support you to foster a future where human and emerging tech skills flourish side by side, ensuring sustainable growth and success for your organisation.

🧠 Why Understanding the Brain Matters

Your companies greatest asset is human energy and cognitive capacity. You’ve heard it before—but it’s often overlooked in the relentless pace of modern work. By applying evidence-based insights from neuroscience, neuroleadership, and behavioural psychology, leaders have seen how they can future-proof their teams and build workplaces where people bring their whole brains to work, and where leadership is rewarded through sustainable business success and heightened motivation.

To be around tomorrow the health of all the brains in the business is a marker for creative and critical thinking, innovating and identifiying competitive advantages. And on a human level being in the flow and using all your brain is rewarding and motivating. When that needs is not being met people can’t operate they shutdown, burnout and leave the business.

Neuroscience benefits to leadership and organisational development include:

Psychosocial Culture: Creating cultures that leverage the social brain and individual uniqueness.
Neuroplasticity: Utilising the brain's ability to adapt and learn for business advantage.
Innovative Solutions: Encouraging creative and innovative problem-solving approaches.
Learning Experience Culture: Developing a culture of continuous learning and adaptability.
Leading to:
1. Enhanced Problem-Solving: Supports talent to think and solve problems more effectively.
2. Fostering Creativity: Enabling intuitive and innovative solutions.
3. Organisational Transformation: Transforming organisations to be more influential and agile.
4. Maximising Potential: Ensuring individuals bring their full potential and uniqueness to work.
5. Business Differentiation: Creating a competitive edge through a unique learning culture.
By placing these attributes high on the C-suite agenda our purpose is to reinforce the human advantage—creativity, ideation, flexibility, brain wellbeing, and critical thinking that work harmoniously with technology and human ingenuity.

Soraya is a qualified Applied Organisational Neuroscientist (MSc) with a rare ability to translate complex brain science into practical insights leaders can use. She understands why even the most successful professionals can wrestle with self-doubt, imposter syndrome, and poor mental health—and more importantly, she helps them find their way through it.

Before founding her leadership consultancy over twenty-two years ago, Soraya cut her teeth in the creative agency world. That commercial creativity still shapes her work today.

Her leadership development and executive coaching practice has supported clients across a wide range of sectors—from recent clients Legal & General and Chubb to Porsche, Sage, and RSM.

She works deeply with individuals and teams on how identity, perception, and relationships shape the way we are in our life and work. Through this, she helps clients build the kind of safe, brain-healthy environments that foster connection, resilience, and performance—not just for today, but for long-term wellbeing and success.

Soraya is also the creator of SHERPAR(c), a proven neuroscience-based assessment that supports mental wellbeing and resilience, used by organisations to support preventative brain health strategies.

A thought leader on human intelligence and neurodiversity, Soraya is now expanding her work into how leadership mindsets can shape collaboration with AI (especially large language models)—and what this means for organisations and their people.

She loves being the co-host on Brainy Podcasts, where creativity, innovation and critical thinking are explored with forward-thinking leaders across various industries . A guest speaker on other podcasts like Dragonfly AI, and Bauer Leadership Academy, she is also one of the co-authors of Brains Inspiring Business, and a career change programme called ‘Career REwire’.

Soraya’s mission is clear: to help people understand their minds, unlock their potential, be themselves and lead with confidence and compassion

What Soraya’s clients say

My imposter syndrome has been next level. With Soraya’s leaders coaching underpinned by neuroscience evidence I recognise that my own bias’s and perspectives have been creating my anxiety. My relationships and performance have benefitted making me feel more valued.
Richard H - Accountant
‘Say Hello to your Brain’ Talk was a mind opener. I usually just sit back but learning about how and what my brain needs to operate really effectively really hit home. Engaging and invaluable for business especially with the pace of change.
Louise S - Executive Assistant
Listening to Soraya speak on leveraging the benefit of Neurodiversity was brilliant. I manage a team of unique humans who I often struggle to identify with. This talk helped me see how valuable our diversity is, and how to positively get more out of my team.
Barry M - Digital Creator