What if your brain doesn’t just react to the world - but predicts it? In this issue, we explore the neuroscience of belief, mindset, and the placebo/nocebo effect, showing how expectations shape biology, behaviour, and performance. From stress mindsets to GenAI’s impact on predictive health and parenting, discover the science behind how thoughts sculpt our reality. Plus, take a closer look at the Brains@Work® Diagnostic and why the smartest organisations are prioritising brain capital to unlock clarity, energy, and resilience.

How we think shapes who we become. In this issue, we explore the neuroscience behind mindset, neuroplasticity, and why fixed thinking might be holding you back. Learn how your brain’s natural biases impact decision-making, why your inner voice matters more than ever, and how to unlock growth with just three powerful self-challenge questions. Plus, dive into the Brains@Work® Diagnostic — a game-changing tool to boost mental wellbeing, resilience, and performance in individuals and teams. The mind you shape is the life you lead.

What if the true driver of business success in the AI era isn’t technology — but the health and capacity of your people’s brains? This post explores why Brain Capital is fast becoming the most vital asset in organisations, and how the Brains@Work® Diagnostic can help you unlock cognitive clarity, resilience, and sustainable performance across your teams. It’s time to design for how the brain actually works — and thrive in the complexity ahead.

Are brain myths holding us back in the AI era? In this month’s Neuroletter, we unravel the neuroscience behind popular beliefs — from the 10% brain myth to fears that AI is making us "dumber." Through storytelling, critical thinking, and fresh research, we explore how brain health, cognitive agility, and strategic AI use are reshaping leadership, learning, and performance. Plus, discover the new Brains@Work® Diagnostic — a game-changing tool to assess the real-time cognitive health of your teams. This isn't just about tech — it's about thriving human minds in a world of machines.

Is your leadership strategy truly working — or is your brain just in survival mode? In this special NeuroTip, Soraya Shaw introduces the powerful Brains@Work® Human Intelligence Diagnostic©, a neuroscience-informed audit designed to reveal where teams are thriving and where they’re neurologically shutting down. Built around four core brain-based dimensions, this diagnostic offers a strategic way to enhance resilience, innovation, clarity, and trust in an AI-integrated world. Because performance isn’t just about process — it’s about brains.

In this special edition of the Neuroletter, Soraya Shaw explores the neuroscience behind delegation, motivation, and mental clarity in the workplace. With Mental Health Awareness Week as the backdrop, she highlights how brain-friendly leadership strategies can combat burnout, boost trust, and drive performance. Plus, discover the new Brains@Work® Human Intelligence Diagnostic—a powerful tool for decoding how your organisation’s brain is really functioning under pressure.

As women increasingly step into powerful leadership roles, a silent factor is often overlooked—brain health. In this insightful piece, Soraya Shaw MSc explores the neuroscience behind female leadership, how hormones, sleep, and stress shape high performance, and why recharging isn’t a luxury, but a strategic tool. Packed with cutting-edge research and practical advice, this article is a must-read for anyone who wants to lead with clarity, resilience, and longevity.

In a world where stress is constant and change is relentless, resilience is more than a buzzword—it’s brain fuel. In this NeuroMyths edition, Soraya Shaw MSc unpacks the neuroscience of stress, showing how chronic pressure impacts memory, learning, and decision-making. Learn how leaders can regulate stress, foster resilience, and create psychologically safe cultures where brains thrive, not just survive.

As we wrap up 2024, Soraya Shaw MSc steps into her alter ego “Madame RayRay” to share powerful brain-based predictions for the year ahead. From the rise of NeuroLeadership to rethinking decision-making and redefining skills for the AI era, this festive edition of NeuroAwe blends neuroscience with practical insights. Learn how to future-proof your mind, your leadership, and your business—without needing a crystal ball.

Where we bring you the latest Applied Neuroscience that impacts your brains potential and performance. Plus busting some neuromyths, and latest news on creativity, innovation and critical thinking that can drive your business successfully.

In a rapidly evolving world shaped by AI and uncertainty, Soraya Shaw explores what it truly means to lead with humanity, maintain brain health, and foster environments for meaningful change. From redefining leadership behaviours to busting persistent neuromyths, this edition invites readers to reflect, reset, and future-proof their minds.

In this energising edition of the NeuroMyths Neuroletter, Soraya Shaw explores how curiosity, creativity, and psychological safety shape better thinking and stronger leadership in unpredictable times. Packed with neuroscience insights, brain hacks, and practical reminders for mental wellness, it’s a reminder that shaping minds starts with rethinking our own.

In this edition of the NeuroMyths Neuroletter, Soraya Shaw explores the hidden energy transactions affecting your brain—from draining relationships and empowering habits to the food choices that alter your gut-brain connection. Learn how small daily actions can boost brain health, support emotional regulation, and strengthen your ability to thrive in an ever-demanding world.

In this edition of the NeuroMyths Neuroletter, Soraya Shaw explores the neuroscience behind “unbossing” — a leadership approach built on trust, purpose, and letting go of control. Discover how to prevent cognitive overload, avoid groupthink, and cultivate a psychologically safe culture that encourages innovation, autonomy, and emotional wellbeing.

In this thought-provoking edition of the NeuroMyths Neuroletter, Soraya Shaw explores the gender disparities in startup leadership, the science behind self-awareness, and the neurological truths that challenge outdated myths. From "unicorn vs. zebra" business models to the power of emotional regulation, this issue calls leaders to pause, reflect, and lead with greater empathy, confidence, and brain-based insight.

In this special edition marking International Women’s Day, Soraya Shaw reflects on gender parity, the power of emotional intelligence, and the neuroscience of inclusion. From breaking down the female/male brain myth to advocating for mutual understanding in leadership, this Neuroletter challenges outdated norms and celebrates the value of evidence-based, human-first workplaces. Plus, insights on learning styles, resilience, and mental wellbeing.

In this edition, Soraya Shaw explores what leadership really looks like in 2024. Drawing from group coaching insights and neuroscience-backed practices, the Neuroletter unpacks why outdated leadership models still linger, how to build brain-friendly cultures, and the emerging focus on microcultures and psychosocial safety. Whether you're leading teams or navigating complexity, these practical takeaways reframe how the brain drives leadership success.

In this energising New Year edition, Soraya Shaw dives into the neuroscience of creativity, innovation, and self-belief—drawing on insights from the Brainy Podcasts series. Learn why creativity is for everyone, how fear memories shut down ideation, and what brain-based conditions are needed to unlock the full cognitive power of your people. A must-read for leaders looking to futureproof their teams in 2024.

In this creativity-focused edition, Soraya Shaw unpacks the neuroscience behind why some people say “I’m not creative”—and why that belief is holding back potential. Drawing from the first Brainy Podcasts series, she explores how fear, mindset, and psychological safety influence ideation, and why true innovation depends on trust, neurodiversity, and understanding how your brain actually works. With practical "how-to" takeaways and podcast episodes, this issue is a must for teams looking to spark creative growth in 2024.

In this punchy and practical Neuroletter, Soraya Shaw explores the hidden cognitive cost of urgency culture. Backed by neuroscience, this edition reveals how habitual pressure rewires the brain, erodes psychosocial safety, and damages decision-making. With powerful reframes and three brain-friendly questions, leaders are invited to shift from stress-fuelled reactivity to creative, critical thinking that supports real change—without burnout.