Bertie & Betty™: The Brainy Brains of Mindsville™

A gentle, empowering introduction to the brilliance inside every child’s mind.

Created by Applied Neuroscientist Soraya Shaw MSc, this beautifully illustrated story helps children explore feelings, thoughts and the wonders of their unique brain.

Perfect for ages 4–9

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What the Story Is About

Meet Bertie™, Betty™ and Nippy the Neuron™ as they guide Lila and Raffie into the magical world inside their heads.

Children discover:

  • Why we feel emotions

  • How the brain and body work as best friends

  • Why all feelings matter

  • What makes every brain unique

  • The wonders of memory, curiosity and creativity

  • A child-friendly understanding of neurodiversity

Why This Book Matters

Children today are navigating a world filled with big feelings. Bertie & Betty™ helps them understand what’s happening inside — nurturing confidence, calm and connection.


Supports:

  • Emotional literacy

  • Healthy brain habits

  • Confidence & resilience

  • Neuro-inclusivity

  • Curiosity & wellbeing

Meet The Author

Soraya Shaw MSc

Soraya Shaw is an Applied Organisational Neuroscientist and founder of BrainShaw®, known for making brain science accessible and human. Her work focuses on helping people understand how their brains shape emotions, learning and everyday potential.

Inspired by her grandchildren, and by years of hearing adults say, “I wish I’d learned this when I was young,” Soraya created Bertie & Betty™ to give children an early, confidence-building understanding of their brilliant, unique minds.

Blending neuroscience with storytelling, she brings big ideas to life through warm characters, gentle humour and simple explanations that help children feel seen, safe and understood.

Soraya also co-hosts The Brainy Podcast, exploring wellbeing, creativity and what helps humans thrive.

Bring Bertie & Betty™ Home Today

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