Powerful NEW Brains@Work® Human Intelligence Diagnostic©
NeuroTip Special #23 | May 2025
The Real Reason Your Leadership Strategy Isn’t Working?
Your leadership isn’t in deficit. But your brain is, and you don't realise.
Why? Because your brain doesn’t care about KPIs — it cares about survival.
And today’s leaders are under siege. Back-to-back meetings. Constant context-switching. Responsibility without boundaries. And still, most care deeply about their teams’ wellbeing. That compassion, under pressure, makes many of the leaders I work with nothing short of superheroes.
But there’s a growing challenge few talk about:
Leaders are picking up the slack from their teams. Not out of control, but because work is just overwhelming. Despite feedback, support, and boundaries, the output still falls short.
Why?
Because behind the scenes, many teams are quietly cracking. Worn down by uncertainty, culture fatigue, and the seismic shifts triggered by tech and economic disruption, or what Microsoft’s Work Trend Index describes as a growing productivity crisis.
This goes beyond capability. It’s a brain issue.
Let’s find out what your brain’s been trying to tell you.
Enter the Powerful Brains@Work® Human Intelligence Diagnostic©
An evidenced neuroscientific performance audit for leaders and teams, designed to identify where your organisation’s brain is thriving, and where it’s shutting down.
The Brains@Work™ Human Intelligence Diagnostic© is a neuroscience-informed assessment that provides leaders and teams with a powerful entry point into understanding how brain function impacts performance under pressure. It is not a personality test. It provides an active culture, brain-informed insight diagnostic.
Rooted in the latest findings from applied neuroscience, this diagnostic reveals how well individuals and teams are performing across four key brain-based dimensions that drive sustainable leadership and collaboration:
It focuses on 4 core brain dimensions:
1. Cognitive Clarity – decision-making, focus, energy
2. Emotional Regulation – calm under pressure
3. Social Connection & Trust – safety, communication, collaboration
4. Resilience & Adaptability – flexibility, learning, bounce-back
Outcomes include:
🧠 A visual BrainMap® of your team and leadership profile
🧠 Quick-win behavioural shifts to reduce friction and increase clarity
🧠 Insights into what’s blocking innovation, engagement, or resilience
🧠 A strategic, science-backed view of how to lead in an AI-integrated world
Is this for you?
· Founder, exec, or HR lead feeling decision fatigue or cultural friction?
· A team stuck in survival mode, change fatigue, or disengagement?
· Curious about performance without burnout?
Why now?
Because demotivation isn’t a mystery, it’s a brain pattern.
When people experience uncertainty, unfairness, loss of autonomy or status, the brain’s reward system shuts down. Intrinsic motivation collapses. And once that decline starts, bouncing back isn’t just hard, it’s biologically near impossible.
Resilient brains power resilient businesses. But resilience isn't built by pushing through, it's activated through trust, clarity, energy and a healthy brain.
Ready to lead with the brain in mind?
Be one of the hero companies that creates environments where people can truly think, feel, and perform at their best, so they want to bring all their brains to work.
About Me
I’m Soraya Shaw, one of the few commercial professionals with an MSc in Applied Neuroscience in Organisations. I founded BrainShaw® over 22 years ago to help leaders think, decide, and lead better based on science & knowledge.
From Fortune 500s to founders in flux, I work with organisations who want to:
· Protect their people’s brain health.
· Unlock motivation and performance.
· Lead boldly in an AI-integrated world.
🎙️ I’m co-host of Brainy Podcasts, exploring creativity, innovation, and critical thinking in a world of AI. Latest #16 has just been launched exploring with Guest Ross Stevenson ‘Is the future still human?
📘 Very proud to also be a co-author of ‘Brains Inspiring Businesses for Leaders’.
Ways to Work Together:
• Book a keynote that connects brain science to business strategy
• Partner with me on culture, leadership, or behavioural transformation
• Small steps, invest in Brains@Work® Human Intelligence Diagnostic© to reveal where performance is breaking down
Your company’s greatest asset isn’t your product or your process, it’s the human energy and cognitive capacity around you.
Brain-led businesses create workplaces where people bring their best thinking every day and where leadership becomes a reward and not a stress test.
👉 Ready to be your company’s hero? Let’s connect on LinkedIn or get in touch.
Shaping the minds of leaders,
