In this energising New Year edition, Soraya Shaw dives into the neuroscience of creativity, innovation, and self-belief—drawing on insights from the Brainy Podcasts series. Learn why creativity is for everyone, how fear memories shut down ideation, and what brain-based conditions are needed to unlock the full cognitive power of your people. A must-read for leaders looking to futureproof their teams in 2024.

In this creativity-focused edition, Soraya Shaw unpacks the neuroscience behind why some people say “I’m not creative”—and why that belief is holding back potential. Drawing from the first Brainy Podcasts series, she explores how fear, mindset, and psychological safety influence ideation, and why true innovation depends on trust, neurodiversity, and understanding how your brain actually works. With practical "how-to" takeaways and podcast episodes, this issue is a must for teams looking to spark creative growth in 2024.

In this punchy and practical Neuroletter, Soraya Shaw explores the hidden cognitive cost of urgency culture. Backed by neuroscience, this edition reveals how habitual pressure rewires the brain, erodes psychosocial safety, and damages decision-making. With powerful reframes and three brain-friendly questions, leaders are invited to shift from stress-fuelled reactivity to creative, critical thinking that supports real change—without burnout.

In this illuminating NeuroTip, Soraya Shaw explores the science behind understanding others—what neuroscience calls Theory of Mind. Discover how reading non-verbal cues, enhancing emotional awareness, and tuning into others’ mental states can sharpen your influence, empathy, and negotiation skills. Packed with actionable techniques, this is a must-read for leaders who want to master the unseen dimensions of communication and build trust in a complex world.

In NeuroTips #5, Soraya Shaw highlights why brain-based leadership must move beyond rigid styles and focus on mindsets. As AI, disruption, and burnout shift the workplace, leaders must develop emotional regulation, cognitive diversity, and brain health to stay effective. Learn how self-awareness, collaboration, and neuroscience-informed practices shape better outcomes—and how to future-proof your leadership through mindset, not mechanics.

In a world spinning with complexity, Soraya Shaw cuts through the noise with practical neuroscience strategies for leaders. This NeuroTip shows why simplicity is the sharpest tool in a leader’s kit, how to spark growth mindsets, and why listening to every brain in your business matters. Learn how to lead with clarity, connect with purpose, and inspire collective resilience when it matters most.

In this reflective and research-backed NeuroTip, Soraya Shaw shares a personal moment that sparked a deeper exploration into how our moods — and mindsets — can be unconsciously manipulated. Drawing from neuroscience and her MSc research, she explains how emotional contagion, neurotensin, and habitual brain patterns can quietly steer our behaviours, beliefs, and even leadership. Learn why protecting your mental state isn’t selfish — it’s strategic — and how cultivating mindset awareness boosts resilience, clarity, and authenticity.

In this energising NeuroTip, Soraya Shaw shares the neuroscience behind one of the most overlooked leadership superpowers: listening. Discover how the social brain influences trust, collaboration, and innovation — and how giving your team space to connect, reflect, and express themselves can unlock intrapreneurial thinking and drive cultural transformation. Backed by science and personal insight, this is your invitation to lead with empathy and brain-smart intention.

In this light-hearted yet science-backed piece, Soraya Shaw reveals her “guilty secret” — a daily power nap — and the powerful neuroscience behind it. From NASA pilots to cognitive performance studies, discover how a 20-minute nap boosts memory, mood, alertness, and creativity. More than just a break, it’s a strategic wellbeing tool that could be embedded into your company culture to support sustained performance, innovation, and brain health.

In this insightful article, Soraya Shaw explores the evolving understanding of neurodiversity in the workplace, debunking myths about what it means to be “neurotypical” and highlighting the competitive advantage of cognitive diversity. With expert input from employment law partner Ruby Dinsmore, this piece unpacks the neuroscience, legal protections, and leadership strategies necessary to support neurodivergent talent—especially in senior roles. It’s a must-read for any organisation aiming to create a brain-friendly, inclusive culture.